| A lot of people in the digital signage industry often | | | | those that have read the paper that morning or seen |
| forget that there are more used for digital out of home | | | | the TV news as anybody passing the signage screen |
| media than just advertising. Obviously advertising was | | | | will be able to see the wanted images. |
| one of the foundations for this burgeoning industry and | | | | Missing children |
| is still a large part of the digital advertising industry. | | | | When children go missing, swift and speedy appeals |
| However, more and more alternative uses for digital | | | | for help are vital. The quicker a picture of a child and |
| signage are springing up all the time and many of them | | | | appeal goes live the higher chance the child will be |
| have important and potentially life saving applications. | | | | discovered. Whether it's a runaway or an abducted |
| Because of it's flexibility in being able to display content | | | | child, speed of appeal is of the essence and with digital, |
| uploaded centrally on a networks, really important | | | | especially digital outdoor signage there is no need to |
| information is being able to be relayed to the public, | | | | wait for the local paper to go to print or the local news |
| particularly in outdoor areas where outdoor digital | | | | to start its bulletin. |
| signage is providing some useful services: | | | | Emergency messaging |
| Wanted criminals | | | | Following some high profile gun related incidents at |
| One useful application that law enforcers are beginning | | | | American colleges, universities and even military |
| to use digital advertising systems is in displaying | | | | barracks, criticism has often been centred on the lack |
| pictures of wanted criminals. The great advantage of | | | | of information of what has and is occurring on the |
| this type of signage is that the traditional mugshot can | | | | campus or military grounds. Warning those that use the |
| be beamed onto screens across cities, counties and | | | | site that there is a potential danger could have save |
| even states. Traditionally police forces have had to | | | | lives and digital signage has been indicated as being an |
| rely on TV and print media for this kind of appeal but | | | | effective method of warning of such incidents. |
| with digital signage there is no need to only rely on | | | | |