| The Six Ways | | | | their friends). While warm market marketing might be a |
| Isagenix, established in 2002, develops and | | | | great way to get your business off the ground, overall |
| manufactures systems for weight loss management, | | | | it's much less effective in today's world. Why? |
| longevity and skin care. The Isagenix 30-day Cleanse | | | | Because it's not targeted. |
| is their most popular product, designed to rid the body | | | | For example, if a company was marketing specialty |
| of toxins and boost metabolism. Isagenix is positioned | | | | cheeses, would they place their product on shelves |
| right in the middle of the $300 billion health and wellness | | | | throughout the grocery store, or would they |
| industry, which thanks to the baby boomers is | | | | strategically place it in the dairy case where people |
| expected to grow to $1 trillion by the end of the | | | | are already looking for specialty cheeses? Warm |
| decade. | | | | market marketing is not unlike placing packages of |
| The Isagenix compensation plan is generous in that it | | | | cheese throughout the supermarket. |
| offers its reps these 6 ways to earn money: | | | | The single most effective way to dramatically |
| 1. Retail profits on sale of products | | | | increase your productivity and profitability is to market |
| 2. Product introduction bonuses (PIBs) | | | | to a targeted audience. |
| 3. Team bonuses | | | | Knowing your ideal customer's buying patterns, age, |
| 4. Matching check bonuses | | | | gender, income, occupation, geographic location, and |
| 5. Autoship rewards 6. Incentives | | | | other defining characteristics is important to the |
| Where Isagenix Missed the Mark | | | | process of target marketing. By laser targeting your |
| What part of the equation is missing? People. You | | | | potential customers, you're positioning yourself to |
| need people and lots of them to achieve great | | | | spend time with people who are truly interested in the |
| success with Isagenix. The more products you sell and | | | | benefits you have to offer, i.e. people in the dairy isle |
| the more people who join your downline, the more | | | | looking for cheese. |
| successful you will become. That's why network | | | | By taking it a step further and leveraging today's |
| marketing is the great equalizer - your income is based | | | | technology you can multiply the effect of your |
| solely on your production not your title or tenure like | | | | targeted marketing campaign. What comes to mind |
| you might find at your job. The challenge is that most | | | | when you think of leveraging technology? If you have |
| distributors are spending their time on labor intensive | | | | the skillset you can use the Internet, SEO, PPC, |
| activities that are not productive. | | | | Articles, Social Media, Blogs, Forums, |
| What was a productive activity just 10 years ago is no | | | | telephone,webinars, and even video (think YouTube!) |
| longer productive today. Society has changed and | | | | There are vast opportunities available for those who |
| people are busy. Time has become a limited resource | | | | have vision and can master these modern day |
| for everyone, business leaders and customers alike. | | | | marketing strategies. Isagenix might have added value |
| One of the most labor intensive activities a distributor | | | | to their associates by including these invaluable |
| can engage in today is marketing to their warm | | | | marketing strategies and techniques as their 7th way |
| market (i.e. family, friends, their friends, and friends of | | | | to make money. |